Azoomee/Da Vinci, a media company focussing on children’s entertainment, has released a new Augmented Reality (AR) experience, which enables young visitors to Vienna’s Rathaus building to experience digitally enhanced environments as they move through the building.
“We’ve been very impressed with the quality of contributions to Vienna’s challenge to find new 5G use cases, but Azoomee’s work in this space has been especially noted for the way it combines new technology with the city’s heritage,” said Dipl.-Vw. Klemens Himpele, chief information officer (CIO) der Stadt Wien. “The way its AR app transforms the Rathaus into a digital environment that combines both fun and learning for children is the perfect example of what we hope to achieve with 5G. We are excited by the possibilities that this AR experience could be adapted to other locations both in Vienna and beyond.”
Adding a new layer of fun
The Azoomee/Da Vinci AR app enables kids to see historical figures jumping on trampolines, playing football, and performing skateboard tricks, whilst also transforming the landscape, even placing some rooms underwater, with sub-aquatic creatures swimming around features and furniture.
“We’re thrilled to use the dynamic capabilities of 5G and Vuforia to translate Vienna’s rich history into interactive augmented reality experiences that fit beautifully with Azoomee’s mission of making learning fun for children,” said Douglas Lloyd, CEO of Azoomee/Da Vinci.
“This positive learning experience offers an amazing way to inspire kids to explore the past and immerse themselves in history. By tapping into learning on a visceral level, the Azoomee AR app allows kids to feel closer to the information they’re absorbing, and connect with the knowledge in a dynamic way. We hope that this is just the start and that we can bring this revolutionary experience to other historical sites throughout the world.”
The app uses PTC’s Vuforia Area Target environment tracking, which enables you to track and augment areas and spaces, with connectivity supplied by Austria’s leading fixed and mobile network operator A1, which provides 5G network technology in the city’s historic Town Hall.
Azoomee/Da Vinci's AR experience was created in response to Vienna’s 5G Use Case Challenge.