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Cisco and Verizon use 5G to enhance the post-Covid experience at sporting events

Cisco supplied image of an American Football field.
(Image credit: Cisco.)

As sporting events begin to let fans back into arenas and stadiums, the challenge of doing so in a Covid-safe way is paramount, and Verizon Business and Cisco have announced today that they are working together to achieve this, using the Verizon 5G network and 5G Edge Computing.

Cisco has a long history of delivering networking solutions to sporting venues, and currently supports over 350 venues in more than 40 countries, all of which deploy Cisco sports and entertainment solutions to keep fans connected and engaged

Together, Verizon and Cisco will be able to deliver a number of new capabilities to stadiums, such as the ability to use analytics to estimate waiting times at gates, restrooms and concession stands. Supporters will also have the ability to access digital signage, and via a mobile app they will also get tailored updates, information on crowd density, and tips on the best ways to avoid crowds and maintain social distancing.

“This is one of the many 5G-enabled experiences powered by Verizon 5G Ultra Wideband that is changing the in-person fan experience in dozens of stadiums.”

Aamir Hussain, Verizon Business.

“While all sports and entertainment fans are looking forward to the day they can get back to their favorite venues, many are understandably nervous about their safety in large crowds. This solution will help put minds at ease so fans can re-enter venues with the knowledge that strong steps are being taken to safeguard their wellbeing," said Aamir Hussain, SVP chief product officer at Verizon Business. “This is one of the many 5G-enabled experiences powered by Verizon 5G Ultra Wideband that is changing the in-person fan experience in dozens of stadiums.”

Delivering a new experience

To deliver these new 5G capabilities, venues in Cisco’s Sports and Entertainment portfolio will be able to access Verizon 5G Ultra Wideband with mobile edge computing (MEC) capabilities. Cisco innovations, which will be able to tap into Verizon’s MEC include Cisco DNA Spaces for secure location analytics; Cisco switching and data center technology; connected venue analytics; and more. 

"Our combined expertise and technology innovation is furthering the evolution of 5G, creating a dynamic offering for the industry that will redefine stadium sports."

Aamir Hussain, Verizon Business.

“Our combined expertise and technology innovation is furthering the evolution of 5G, creating a dynamic offering for the industry that will redefine stadium sports and entertainment for the future,” said Jonathan Davidson, senior vice president and general manager in the mass-Scale infrastructure group at Cisco. “With the power of 5G and MEC solutions, we can bring cloud-powered services closer to the edge for more flexible development of applications, helping venues to deliver new experiences better, faster and with more clarity and precision.”



Dan is a British journalist with 20 years of experience in the design and tech sectors, producing content for the likes of Microsoft, Adobe, Dell and The Sunday Times. In 2012 he helped launch the world's number one design blog, Creative Bloq. Dan is now editor-in-chief at 5Gradar, where he oversees news, insight and reviews, providing an invaluable resource for anyone looking to stay up-to-date with the key issues facing 5G.