Three UK brings 5G holographic ad to London’s South Bank

(Image credit: Three UK)

5G technology is still in the hype cycle, and, as such, it can be difficult to demonstrate use cases for ultra-fast, low latency mobile connections. It’s with this in mind that Three UK is hoping to raise awareness around its Three 5G capabilities with an innovative hologram advert, which will be showcased on London’s South Bank.

Holographic 5G event


Three UK

(Image credit: Three UK)

What: Three’s holographic 5G ad

When: 19:30-22:00 on Thurs 26-Sat 28 September

Where: Observation Point, South Bank, SE1 9PP

Nearest tube: Blackfriars Station

Cost: Free

The holographic 5G event - a world first, according to Three UK - will be a live house installation on London’s South Bank, showcasing the future of music, gaming and e-sports - all made possible by 5G broadband. The event will combine 3D video content and holographic projection, and will feature internet superstars - including Raye, Vikkstar, and football freestylers Liv Cooke and Andrew Henderson showcase 5G with stunningly quick footwork to signify limitless downloading speeds.

Three UK is unveiling this world first holographic 5G advert at a live event in London on 26-28 September, to celebrate the launch of its high speed 5G Broadband service in London and beyond. The advert has been produced in collaboration with London music star Raye and other internet celebs.

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Dan Oliver

Dan is a British journalist with 20 years of experience in the design and tech sectors, producing content for the likes of Microsoft, Adobe, Dell and The Sunday Times. In 2012 he helped launch the world's number one design blog, Creative Bloq. Dan is now editor-in-chief at 5Gradar, where he oversees news, insight and reviews, providing an invaluable resource for anyone looking to stay up-to-date with the key issues facing 5G.