Hard to see BT Halo ‘making a dent’ in the competition, expert claims

By Fiona Leake
published

BT has launched its combined 5G, broadband and home phone plan.

BT Halo
(Image credit: BT)

BT Halo brings ultrafast broadband with unlimited data and 5G on a mobile, and in-home support via BT’s new Home Tech Experts. And it’s now available for customers!

The plan is now available for £57.99 ($74) per month. However, if you’re an existing customer with a BT Plus plan, then you’ll be lucky enough to be upgraded to Halo for free.  

Converged plan

The company describe BT Halo as the UK's "best converged plan", offering extremely high-speed broadband and 5G on mobile.The package comes with BT’s Complete Wi-Fi and ‘Keep Connected’ promise, which guarantees fast Wi-Fi speeds anywhere in your home, at all times. And the new Wi-Fi controls allow users to pause internet access on up to 15 devices individually.

On mobile, BT Halo customers can enjoy the ‘No Limits’ plan with unlimited data and calls on both their smartphone, as well as their home phone. 5G, of course, is included with a double data boost. 

Hard to see BT making a dent  

"It is hard to see BT making a dent in the established providers. Let's not forget this new brand is also competing against other BT brands."

Paolo Pescatore, telecoms analyst.

Whilst BT believes that the Halo plan is a huge game-changer, Paolo Pescatore, telecoms analyst at PP Foresight, doesn’t share the same sentiment.

"In essence, this is a slightly better offering than the previous BT Plus service. BT must now invest in promoting this new brand, which might confuse the market.

"There is a huge focus on convergence. The market leaders remain Sky and Virgin Media. It is hard to see BT making a dent in the established providers,” Pescatore said. “Let's not forget this new brand is also competing against other BT brands, EE and Plusnet, which also offer fixed-line and mobile services, albeit without the all-singing and dancing features."

For more information on the BT Halo plans, visit the official website here.



Fiona Leake
Fiona Leake

Fiona discovered her love for investing and making money from a young age. Since then this interest has grown and now she loves writing about investing and business, and follows the 5G market closely. She is also a technology enthusiast, and so they tend to be her favourite investments.